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INBOUND 2017

Boss-Level Customized Email Programs

Session Speakers
Session Description

If you'd like to step up the sophistication of your email programs, this talk is for you. See how to run control groups, hack multivariate email testing into workflows, and deeply integrate eCommerce and app usage data into the emails you send. We'll go over advanced segmentation techniques, the transactional email API, as well as sophisticated experimentation and AB testing that goes beyond the HubSpot tools all the way to actions user's perform on your site after they receive an email.

There will be an ENCORE of this session at 10:30 AM, Thursday, September 28.


Additional Information
Breakout Session
45 minutes
Session Schedule
Room To Be Determined