With great power comes great responsibility. According to Gartner, CMO budgets are on the rise in 2017 as marketers take on more responsibility for driving business growth. But, many marketers struggle to articulate the result of their investment to the rest of the organization. (Hint: Your CFO doesn't care about your email open-rates.) In this session, we'll share how to manage your investment and translate your tactics to speak the same language as the rest of the business: money.
There will be an ENCORE of this session at 1:00 PM, Tuesday, September 26.