When you think of optimizing a website or page for search, what comes to mind? Keywords. Backlinks. Anchor text. But SEO is changing rapidly, and this approach just doesn't cut it anymore. We're moving to a world where topics matter more than keywords, and effective SEO involves more than optimizing a URL. In this session, I'll walk you through how we blew up the HubSpot blogs' approach to SEO using a topic cluster model and teach you how to do it too.
There will be an ENCORE of this session at 2:15 PM, Wednesday, September 27.