No
Yes
View More
View Less
Working...
Close
OK
Cancel
Confirm
System Message
Delete
Schedule
An unknown error has occurred and your request could not be completed. Please contact support.
Enrolled
Wait Listed
Personal Calendar
Speaking
Conference Event
Meeting
Interest
There aren't any available sessions at this time.
Conflict Found
This session is already scheduled at another time. Would you like to...
Loading...
Please enter a maximum of {0} characters.
{0} remaining of {1} character maximum.
Please enter a maximum of {0} words.
{0} remaining of {1} word maximum.
must be 50 characters or less.
must be 40 characters or less.
Session Summary
We were unable to load the map image.
This has not yet been assigned to a map.
Search Catalog
Reply
Replies ()
Search
New Post
Microblog
Microblog Thread
Post Reply
Post
Your session timed out.
This web page is not optimized for viewing on a mobile device. Visit this site in a desktop browser to access the full set of features.
INBOUND 2017

Topic Clusters Over Keywords: It's the End of SEO (As We Know It)

Session Speakers
Session Description

When you think of optimizing a website or page for search, what comes to mind? Keywords. Backlinks. Anchor text. But SEO is changing rapidly, and this approach just doesn't cut it anymore. We're moving to a world where topics matter more than keywords, and effective SEO involves more than optimizing a URL. In this session, I'll walk you through how we blew up the HubSpot blogs' approach to SEO using a topic cluster model and teach you how to do it too.

There will be an ENCORE of this session at 2:15 PM, Wednesday, September 27.


Additional Information
Breakout Session
45 minutes
Session Schedule
Room To Be Determined
    Presentation Download