What does Michelangelo have to do with marketing? Media consultant Greg Stone will share proven techniques to add punch to your promotional strategies -- with help from great artists and writers. Based on his acclaimed book Artful Business: 50 Lessons From Creative Geniuses, this presentation offers tips for the "thinking manager- seeking new ideas. Come and delight your eyes with sumptuous, color masterpieces. You will learn to see the problem at hand from novel perspectives.