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INBOUND 2017

How Influencers Help Brands Thrive in the Trust Economy

Session Speakers
Session Description

Consumer trust is the most valuable commodity today. However, it is also the most difficult for brands to gain. Consumers have a voice in the market and some voices are more significant in how they influence others. As part of the overall marketing process, entering into a relationship with these influencers can impact a brand's reputation and revenue. Learn how to gain consumer trust by establishing a long-term influencer relations strategy.


Additional Information
Breakout Session
45 minutes
Session Schedule
Room To Be Determined