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INBOUND 2017

The New Content King is a Queen – and She's an Influencer

Session Speakers
Session Description

The cost of acquiring new customers has become more costly and unpredictable. As marketers, you're faced with an increasingly complex buyer journey, and growing pressure from the organization to make it cheaper to get high-value accounts. Smart marketing organizations are scaling their content creation and amplification operations to meet the demands of a curious and skeptical consumer, and even smarter marketers are leveraging the goodwill of their armies of happy customers to create authentic and fresh social content. Learn what an influencer, an advocate and a celebrity endorsement is; how to leverage each to grow revenue; and get access to best practices and big data that makes working with influencers and generating content not only fun and compelling, but revenue enabling. And, in the process, we will meet real influencers, understand their motivations, know how to best compensate them and use their content to change the game.


Additional Information
Breakout Session
45 minutes
Session Schedule
Room To Be Determined
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