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INBOUND 2017

Account Based Revenue: An Executive Level Love Story

Session Speakers
Session Description

One of the keys to ABM success is getting executives in Sales and Marketing to collaborate and agree on a path to revenue growth, but that's often easier said than done. Patrice Greene (Inverta) and Trish Bertuzzi (The Bridge Group) help companies to overcome this challenge every day, and in this session, they'll re-enact the tough scenarios sales and marketing executives face when bringing ABM to life. Learn why and how a joint strategy from the top down leads to account based revenue.


Additional Information
Breakout Session
45 minutes
Session Schedule
Room To Be Determined