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INBOUND 2017

Everyday Behavioral Science

Session Speakers
Session Description

The days of "Launch and See" campaigns are behind us. When behavioral data was expensive and time-consuming, this approach was justified. Today, you can answer almost any question you have about a campaign right from your desk, before you launch. In this session, Brian Massey makes the case for adding behavioral science to everyday campaign development, with specific tools and techniques. This is the proven science that will deliver online wins.


Additional Information
Breakout Session
45 minutes
Session Schedule
Room To Be Determined